The Embassy of Sweden: The Royal Welcome

What’s a royal visit without a royal convoy? To mark Sweden’s first official State Visit led by Their Majesties the King & Queen of Sweden, The Embassy of Sweden set out to give the royal couple a Singaporean welcome to remember. Partnering with creative agency Forsman & Bodenfors Singapore, ComfortDelGro cabbies and their iconic blue and yellow taxis were mobilised into a synchronised formation of the Swedish national flag. The synchronised flag formation was released as a welcome film.