 |
Top 6 this week
Interactive
Legacy: Legacy Tap - Launch FilmTop 6 this week
Don’t you wish you could buy a fallen veteran a beer?
For over 100 years, Legacy has been supporting the families of veterans who sacrificed their lives for our own. The support was mainly funded by cash donations, collected from generous Australians. But these donations were running dry. Why? Because for Aussies, thanking with money has gotten a little… inauthentic. They prefer to say thanks with the real golden stuff: beer. So Legacy installed 'Legacy Lager' taps all across the state, being dry taps that let patrons buy fallen veterans a symbolic beer to thank them for their sacrifice. All that with a simple tap of their phone or credit card. And sat in between real beer taps, it's right where it needs to be when patrons are buying themselves, and their mates a beer. Launched on the nation's day of honouring our veterans, the interactive campaign was promoted with a film that showcases real Australian veterans who paid the ultimate price, straight from the national archives. All to strengthen emotional connections with a new generation of pub-goers, who will now be able to tap the tap all year round.
Account Executive: Max Ohman RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
