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Top 6: November 27th 2024
Interactive
TARI: Tari HairdoTop 6: November 27th 2024
TARI, Peru's favourite hot sauces, have arrived in the US sporting their iconic llama label and wild patterns that have been passed down for generations. With over half of gen z consumers identifying themselves as hot sauce connoisseurs, TARI and VML saw an opportunity to raise awareness in the US by leaning into the fun coincidence of everyone rocking the Llama and Alpaca hairstyle. A VML social commerce activation in partnership with Meijer 'Tari Hairdo' launches on November 18th thru December 30th to excite consumers with TARI deals to those sporting the popular hairdo redeemable immediately for product purchase online and in-stores.
Managing Director Susana Santacoloma Also best this week |
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