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Top 6: November 20th 2024
In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly García, one of Peru’s top athletes
… read morein racewalking. The idea was to boost awareness of Kimberly’s Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146. But here’s the twist: to discover the price, customers had to tune in at 2:20 a.m. and watch Kimberly compete live. This created a unique incentive for people to stay engaged and cheer her on, ultimately connecting the country to Kimberly and her sport in a meaningful way.
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Chief Executive Officer Ricardo Chadwick
Chief Executive Officer Alberto Goachet
Account Director Andrea Gomero
Account Supervisor Diana Paz
Account Supervisor Ariana Lores
Brand Manager Luciana Cabieses
Producer Zabeth Díaz
Account Executive Luana Rodríguez
Post Production / VFX Canica Films
Online Editor Jorge “coko” Salas
Music / Sound Kazoo Audio
Post Production Cesar Márquez
Music Carlos San Miguel Dammert
Executive Producer Luis Frías
Voice Over Stephanie Tong
