 |
Top 6: November 20th 2024
Interactive
plazaVea: The Kimberly PriceTop 6: November 20th 2024
In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly García, one of Peru’s top athletes in racewalking. The idea was to boost awareness of Kimberly’s Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146. But here’s the twist: to discover the price, customers had to tune in at 2:20 a.m. and watch Kimberly compete live. This created a unique incentive for people to stay engaged and cheer her on, ultimately connecting the country to Kimberly and her sport in a meaningful way.
Agency RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
