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Top 6: November 20th 2024
Interactive
TECNO: #ToneProudTop 6: November 20th 2024
In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets? To answer this question, TECNO, an innovative brand at the forefront of multi-skin tone imaging, has launched its #ToneProud campaign, in collaboration with McCann Worldgroup China and Singapore. The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille and Polish actress Ewa Kępys. In a film exploring the subject of being #ToneProud released to mark the start of the campaign, the celebrities share their experiences of having their skin tones misrepresented, and their belief that technology should support diverse skin tones and true colour.
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