 |
Top 6: November 20th 2024
Interactive
Visit Sweden: Trademark SwedenTop 6: November 20th 2024
Did you know that there are eight places in the world called Sweden? Quite confusing according to Visit Sweden, who are now applying for trademarking their country’s name in new campaign, developed together with Forsman & Bodenfors. In 2024, 'dupes' has been a trending topic. But while fashion brands can protect their names through trademarking, countries can’t. Something that Sweden now wants to change. This is not the first time Visit Sweden has taken a playful approach to clear up international confusion. Following the success of past campaigns – like their humorous plea to Switzerland to finally settle the 'Sweden or Switzerland' mix-up – Visit Sweden once again attempts to clear up a potential mix-up. The trademark application addresses a common problem travellers face with name-alike locations – with eight places around the world called 'Sweden', multiple Germanys, dozens of Americas, and 34 London's globally, it’s not hard to see why a little brand clarity might be in order.
Client Visit Sweden RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
