TV ad: No Hidden Fees: Other Side

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The No Hidden Fees campaign was created by GSD&M,Idea City Austin Texas to build awareness and help educate customers that all the fees other airlines charge affect their bottom line and Southwest Airlines stands above the rest by not burdening them with hidden fees. The campaign encompasses TV, print, in airport and OOH. As you will see, the TV is a little wild and different – something South West Airlines has never done before.