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The Ford F-150, described as "built to withstand the end of the world," is the centerpiece of a bold campaign by Ford Ecuador and BBA. Through extreme tests surpassing those of Tesla' … read mores Cybertruck, the F-150 proved its unparalleled durability, enduring apocalyptic scenarios with advanced technology and robust design. This campaign, featuring striking visuals and a powerful manifesto, establishes the F-150 as a symbol of resilience, demonstrating that when everything else fails, this is the vehicle to rely on.
read less...Creative Executive Officer: Bryan Recalde
Chief Operating Officer: Francisco Villamarín
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Creative: Iván Terán
Creative: Andrés Ramírez
Art Director: Iván Terán
Account Director: Paola Frías
Account Executive: Ana Andrade
Brand Manager: Daniel Yánez
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