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Ford: F-150 - Built to withstand the end of the world
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The Ford F-150, described as "built to withstand the end of the world," is the centerpiece of a bold campaign by Ford Ecuador and BBA. Through extreme tests surpassing those of Tesla's Cybertruck, the F-150 proved its unparalleled durability, enduring apocalyptic scenarios with advanced technology and robust design. This campaign, featuring striking visuals and a powerful manifesto, establishes the F-150 as a symbol of resilience, demonstrating that when everything else fails, this is the vehicle to rely on.
Creative Executive Officer: Bryan Recalde Related |
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