Thane Vaibhav: Signage

Nowadays, various platforms are used for disseminating news, including social media. This trend is on the rise. Most of these news are sensationalised, without checking the facts, and giving away wrong information.

This is “yellow journalism”.

It misleads people, and loses their trust. Thus, causing more harm than good to the society. Its impact is far more damaging than we think.

This campaign metaphorically depicts the ill-effect of yellow journalism through daily life objects. It shows how dangerous this type of journalism can be; visually communicated through such objects (and their effects) that we’re all well-aware of.