Virgin Media: The Playable Billboard

Through their 'It's Playtime' brand platform, Virgin Media brings moments of 'Play' into everyday life through entertainment. To transform the mundane daily commute, they turned a billboard into a demonstration of how their broadband brings playtime to commuters with Virgin Media's Playable Billboard.

A billboard that commuters could scan and play using their mobile device. Turning their billboard into a video game and day-to-day to play.