 |
Tv
unicef: Eeny, Meeny, Miny, Moe
UNICEF Norway and Accenture Song emphasise the lottery of birth in a new Christmas campaign to drive donations. Launching in Norwegian and English, the film uses regional versions of the widespread children’s counting rhyme, ‘Eeny, Meeny, Miny, Moe’, to symbolise the randomness of circumstances babies are born into. A series of five ultrasounds flicker across the screen as a child chants the rhyme; when it ends, landing on the chosen unborn child, a shocking message appears on screen: “This Christmas, 1 in 5 children is growing up in war and conflict. A gift from you can save a life."
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
