UNICEF Norway and Accenture Song emphasise the lottery of birth in a new Christmas campaign to drive donations. Launching in Norwegian and English, the film uses regional versions of … read morethe widespread children’s counting rhyme, ‘Eeny, Meeny, Miny, Moe’, to symbolise the randomness of circumstances babies are born into. A series of five ultrasounds flicker across the screen as a child chants the rhyme; when it ends, landing on the chosen unborn child, a shocking message appears on screen: “This Christmas, 1 in 5 children is growing up in war and conflict. A gift from you can save a life."
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