Dacia is taking part in the legendary Dakar Rally. This first-ever participation is announced in a breathtaking campaign that celebrates the famous race's heritage of exploration and … read moreself-transcendence. The film created by Publicis Conseil presents a world of sand that is as spectacular as it is testing for explorers driven by a desire to reach new ground. Rune Milton's film is visceral and hyper-realistic, reminiscent of the great film productions. This is a French premiere for the director, who is accompanied by Wanda in production. As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The campaign will be released in Europe from the end of 2024, on television and digital.
read less...
