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Renault Dacia: QUIPROQUO


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Dacia goes one step further by launching its after-sales service in line with the same strategy as its models: a simple offer at a hard-to-believe price. Driven by this new service, a funny new story begins: 'It's no joke, it's Dacia'.
The red herring in the film 'Unbelievable' shows 2 mates who burst out laughing every time the dealer's price is announced; as though cars like this at such low prices were a huge joke. Except that it's no joke, it's a Dacia.
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Account Supervisor : Edouard Pacreau

Advertiser's Supervisor : Stephen Norman/Bruno Travade/Dominique Musset/Celine Halbard-Genet/Laure Le Marechal

Account Managers : Jean-Jacques Hubert/Aurelie Fretti/Carine De Oliveira

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