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Renault Kangoo: The essay
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The new campaign establishes the model as the right vehicle for families who are always busy, and always ready to go. With the strapline, 'And what are you doing next weekend?' this campaign illustrates this family activity in a funny, laid-back way with a surprising composition that a child hands in to his teacher. Directed by Laurent Tirard, this funny film broadcast online then on TV, demonstrated that ultimately there are weekends and then there are Kangoo
weekends.
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