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Renault Twingo: Drive in
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Since 2008 and the launch of the 'We live in modern times' campaign, Renault Twingo has continued to pursue its image as a contemporary, cross-generational icon with some original campaigns: 'Drag Queen' and 'The poster' in 2008, then 'Coming late' and 'Condom' in 2010.
In the same vein, Publicis is launching a new, iconic campaign to promote the latest limited edition Twingo Miss Sixty an exciting, modern car that proudly shows off its very girly pink colour. The new film, 'Drive In' takes a humorous look at the changes in society and shows a firm desire to reach out to a more feminine audience. With the legendary Twingo sharpness, this film shows two liberated, self-confident young women who think nothing of using their charm to get what they want or to see men as a bit of eye-candy.
Account Supervisor : Edouard Pacreau Related |
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