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McDonald's: Squad

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Nothing beats a group of mates hitting the open road for a Macca's Run (aka Aussie slang for 'Wanna get McDonald's?) during Summer. So we celebrated with an ad that showed just that. Except... it's no ordinary group of friends, with the OG Macca's characters taking on Australia for an epic Macca's run. Mirroring everything from real Aussie behaviour with group chat threads, road trip vibes and more.
Credits Other credits

McDonald’s Australia

Chris Brown - Chief Customer Officer

Amanda Nakad - Marketing Director

Liz Whitbread - Senior Brand Manager

Chloe Brannagan - Brand Manager



DDB Sydney

Leif Strommes - Managing Director Strategy

Mandy Whatson - Group Managing Partner

Adam Blaynee - Group Business Director

Mia Bulatovic - Business Manager





Division Global

Director - Sanjay De Silva

MD | Executive Producer - Morgan Benson Taylor

Producer - Karen Bryson

DOP - Simon Duggan

Casting Director - Citizen Jane Casting

Post Production - The Editors

Music Supervision - Anton Trailer

Audio Production - Massive Music



Media - OMD



Packaging & In-restaurant - Akcelo

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