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McDonald's: McExcel Fries

A trip to McDonald's is a great way to bring a little joy to the routine. So, as Aussies returned to work after the Christmas holidays, we targeted office workers with these eye-catching spreadsheet artworks. With over 760 placements in digital OOH sites, office building lobbies and even elevator screens – we reminded those getting back to the grind that there are always more delicious things to crunch than numbers.
Credits Other credits

Freak-in-the-spreadsheets - Adam Bentley



McDonald's Australia:

Garima Sharma - Brand Manager

Lancy Huynh - Marketing Manager

Amanda Nakad - Marketing Director



OMD Australia:

Emily Bosler – Manager Partner

Anna Heslop - Account Director

Soraya Ghaidan - Account Manager

Christine Caranto - Account Executive

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