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Experiential
DiDi: DiDi Silly Season
In Australia, the silly season is a period marked by frivolous, outlandish and illogical behaviour. It’s a lot of fun and a lucrative time for rideshare services, so we encouraged more of it. Responsibly, of course. DiDi Tow became a bookable trial service, picking up nation-wide news coverage as well as a bunch of thankful drivers who could stay for another round without leaving their car on the other side of town.
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