Højmark Rejser: Snowfall Savings

The fear of a lack of snow has made many Danes hesitant to book costly ski holidays to Austria.

To counter this, Højmark Rejser – a Danish travel agency specializing in ski holidays to Austria, is launching "Snowfall Savings"—a DOOH campaign that turns real-time snowfall in Austria into savings in Denmark.

Digital billboards across Denmark are synced with a weather app, ensuring that whenever real-time snowfall is detected in Austria, offers for ski holidays instantly appear on the billboards.