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Transport For London: Making Every Journey Matter for 25 Years, 2
Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, ‘Making Every Journey Matter for 25 Years’ shines a spotlight on the transformative improvements and innovations that have enhanced the lives of TfL customers over the past 25 years. This includes new and extended services, making transport greener, air cleaner, roads safer and ensuring London’s transport system is more inclusive and accessible. Central to the campaign are a series of vibrant and engaging posters, created by VCCP in collaboration with talented London-based illustrators Charlie Davis, Eoin Ryan, and Raj Dhunna. The illustrative styles blend the timeless essence of TfL’s iconic designs with a bold, modern energy. The posters also feature the special edition 25th anniversary TfL roundel. The first five illustrations, going live today, depict improvements from the arrival of the ‘Baby on Board’ badge in 2006 and the launch of the Tube night service in 2016, to the introduction of the Oyster card in 2003 and the recent Northern Line expansion to Battersea. The final poster celebrates how TfL supported Londoners and visitors alike to enjoy the greatest show on Earth - the 2012 Olympic and Paralympic Games. Further posters will be revealed throughout the year.
Client: Miranda Leedham, Mandy Courtney, Lucy Starte, Lisa Shorter, Henry Lee, Jon Hunter Related |
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