Food delivery company Uber Eats is returning to the Super Bowl for the 5th year in a row - and this time, it's going to be Brat. Teaming up once again with independent creative … read moreagency Special US, the star-studded campaign has kicked off with some teaser films before the big day. One film shows Charli xcx, the British singer-songwriter whose album 'Brat' took the world by storm last year, sharing a confrontational but light-hearted moment with businesswoman Martha Stewart. Together, the unlikely pair perform the TikTok trend 'We Listen & Don't Judge', revealing their first impressions of each other in a polite but decidedly 'bratty' standoff. The duo's second teaser film involves another social trend 'This & Yap', revealing all the accoutrements that both women enjoy when sitting down to chat with friends. Perhaps unsurprisingly for the oddly aligned new pals, this includes caviar, champagne and even a 'Club Classic' sandwich. That's an Easter Egg for the Charli's Angels in the audience. While those two are getting to know each other, another teaser film, 'Becoming Ditka', shows Texan actor Matthew McConaughey transforming his identity and voice into the legendary Super Bowl-winning Chicago Bears former coach and player, Mike Ditka. The impression still has more than a hint of the actor's iconic southern drawl, but the charisma and commitment is enough to get anyone excited for the full Big Game spot. And for those struggling to remember the Roman numerals in Super Bowl LIX, Matthew McConaughey has also recorded a handy social video to make it stick. It's Super Bowl LIX, by the way. LIX. "Sound it out: Licks," reminds the actor, as he wryly notes that the stadium playing host to the game, Caesars Superdome, is a reference to America's favourite salad.
read less...
