GO Transit: Kids Go Free

Last year, Metrolinx appointed Ogilvy Canada as creative AOR for GO Transit and UP Express. GO Transit is the regional public transit service for the Greater Toronto and Hamilton Area. For this campaign, Metrolinx tasked Ogilvy with raising awareness of GO Transit’s Kids Ride Free program. Kids are naturally restless little beings. But there’s one thing that can stop them in their tracks: screens. As a society, however, we have mixed feelings about kids spending too much time on their tablets.