GO Transit: Unwritten Rules of Public Transit Etiquette Written Down

DDB Toronto has unveiled this cheeky new book for GO Transit to address the top etiquette issues annoying its riders. Inspired by personal stories from concerned GO riders, the book, 'Unwritten Rules of Public Transit Etiquette Written Down,' is part of an ongoing initiative to help the public transit service deliver a comfortable ride for all its commuters. GO Transit also partnered with Greater Toronto Area-based influencers, who also ride GO, to amplify the message and encourage rider participation.