Interactive ad: unicef: Game Chaingers

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Top 6: February 7th 2018

Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the GAME CHAINGERS initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. The idea for the project stemmed from the war in Syria, which has created the largest humanitarian crisis of modern times, yet paradoxically it has received very little support. Nowadays, organisations rely more and more on charitable donations. The recruitment of donors is a huge challenge; the same people tend to be asked to give and are often approached in the same way. 71.6% of donors are over 50 years old. Game Chaingers is a new fundraising tool, the first that uses the blockchain based cryptocurrency Ethereum. This innovative solution is aimed at a new generation of givers: the 711 million gamers in the world and the eSport community, or anyone who has a large graphics card in their computer.