Argentina’s Ministry of Tourism: Calling

Argentina's Ministry of Tourism and Latcom, international company specialized in global OOH media, developed an activation to promote the diversity of touristic destinations of Argentina in Spain. In one of the main touristic points of Madrid, a 5,4 m2 mobile phone was installed, in order the people sightseeing around the place was be able to interact with a Spanish tourist who was enjoying a magnificent vacation in Argentina. He shared his experience, showed and told them about the best things about each place Argentina has to offer to tourists, inviting people to discover the amazing landscapes.