Panda Express, the family-owned pioneer of American Chinese comfort food, welcomes the Year of the Snake with a cinematic campaign that captures the heart and traditions of Lunar New … read moreYear. At its centre is a two-minute film titled, 'The Invitation' which will premier ahead of the January 29th holiday. The campaign marks the debut collaboration with Opinionated, which was named Panda Express’ creative AOR last year. The film tells the story of Diego, a nervous young man meeting his girlfriend’s family for the first time during their Lunar New Year celebration. Navigating the scrutiny of her discerning aunties and their pointed questions about his career, ambitions and relationship with his mother, Diego experiences a mix of anxiety and humour. What begins as an anxious encounter transforms into a heart-warming story of acceptance, sealed with a profound and universal gesture of welcome - an invitation to share a meal. The moment crystallises when the aunties pose the quintessential question of love and care: "Have you eaten yet?" While Lunar New Year feasts typically revolve around home cooking, the film includes subtle nods to the Panda Express iconic menu. Spring rolls and The Original Orange Chicken make a cameo in the family’s home, along with a fortune cookie that plays a pivotal role in the story, reminding viewers of the brand’s place in celebrating shared moments and cultural connections.
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