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LinkedIn: Cabinet
LinkedIn’s latest campaign, made in partnership with production company Strike Anywhere, aims to inspire the workforce to break free from their current career paths and pursue new opportunities. Directed by John Larigakis, the series of spots offers a surreal yet relatable take on the feeling of being overly comfortable that many workers experience and highlights LinkedIn’s employment features as a tool for change. Renewing their collaborative relationship, LinkedIn’s brand team approached Strike Anywhere with the creative for the campaign. Known for their highly adaptable and artistically inventive producing capabilities, Strike Anywhere aligned LinkedIn’s messaging with its product, marketing, and production while developing the intricately detailed world of these commercials. Exquisitely crafted, perfectly surreal, and completely believable, “Cabinet” and “Wallpaper” meld concepts from LinkedIn’s Brand Team with Strike Anywhere’s incredible production capabilities and film direction from John Larigakis.
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