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Campaign Against Living Miserably (CALM), the suicide prevention charity on a mission to help people end their misery, not their lives, is launching the second phase of its Missed Birthdays campaign. The campaign, made possible by funding from the Iceland Foods Charitable Foundation (IFCF), marks the next instalment of creative agency adam&eveDDB’s ongoing work with CALM, in partnership with ITV and the7Stars. Following on from an initial activation at Westfield London in 2024, the second burst of the campaign centres around one film, a true story of youth suicide.
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