CALM: Missed Birthdays

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• Category Health & safety
• URL http://1 tanners yards
• Client Adam&eveDDB
• Agency Persuasion Communications
• Country United Kingdom
• Uploaded 5 February, 2025

Credits

• 
  Director
  Seb Edwards
• 
  Executive Creative Director
  Ant Nelson
• 
  Chief Creative Officer
  Richard Brim
• 
  Executive Creative Director
  Mike Sutherland
• 
  Producer
  Nikki Cramphorn
• 
  Production company
  Academy

Other credits

Campaign Against Living Miserably (CALM), the suicide prevention charity on a mission to help people end their misery, not their lives, is launching the second phase of its Missed Birthdays campaign.



The campaign, made possible by funding from the Iceland Foods Charitable Foundation (IFCF), marks the next instalment of creative agency adam&eveDDB’s ongoing work with CALM, in partnership with ITV and the7Stars. Following on from an initial activation at Westfield London in 2024, the second burst of the campaign centres around one film, a true story of youth suicide.