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Top 6: February 5th 2025
Hong Kong Beer Co is one of Hong Kong's most famous craft beers, brewing award-winning craft beers since 1995. With Chinese New Year (The Year of the Snake) being an important sales … read morewindow, we needed a campaign that highlighted the differentiator the brand has compared to other beer brands. We found the answer within the brand.
"RESPECT TRADITION, CRAFT REVOLUTION" — the motto of Hong Kong Beer Co — set the tone for our celebration of the Year of the Snake and Chinese New Year 2025.
We created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer.
Each element in the visuals — from the bubbles to the consistency, light, color, and fluidity of the beer — was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune.
read less...Senior Account Director: Marcos Lee
Senior Account Executive: Tanya Poh
Project Manager: Polly Lam
Illustrator: Illusion CGI Studio
Photographer: Illusion CGI Studio
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