Outdoor ad: Jollibee: Joy Meter

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Top 6: February 5th 2025

In the Philippines, 87% of Filipinos report stress and anxiety. That's why Jollibee, the Philippines' biggest fast food chain that stands for joy, launched Joy Meter. The Joy Meter employs face tracking tech that detects smiles, and analyzes them in real-time. The wider the smile, the bigger the discount — turning Filipinos all over the country into joyful customers. In the first 16 days, 21,501 smiles were rewarded, resulting in a 75% increase in sales growth (December 2024 vs. December 2023). Additionally, the activation is set for rollout from 10 to 1,000+ stores nationwide. The technology was built by GIGIL METAMA, the innovation arm of GIGIL, for long-time client Jollibee.

Category Restaurants & fast food
Client Jollibee
Agency GIGIL
Country Philippines
Uploaded 31 January, 2025

Credits

Chief Creative Officer
Herbert Hernandez
Chief Creative Officer
badong abesamis
Creative Director
Jeano Cruz
Art Director
Clister Santos
Copywriter
Daryl Camit
Copywriter
Juancho Santos
Art Director
Jace Tapong
Art Director
Jasper Cajilig
Creative Technologist
Tee Jay Jamlang
Developer
Rian Perez

Other credits

Agency: GIGIL

Agency: GIGIL METAMA

Junior Developer: Rian Perez

3D Generalist: Keaton Varlez

3D Generalist: Aaron De Guia

Videographer: Ash Vidal

Post Production Specialist: JL Linga

Group Account Director: Beverly Lubid

Account Director: Vince Utzurrum

Account Manager: Kim Tang

Client: Jollibee Foods Corp.

Vice President and Head of Marketing: Dorothy Dee-Ching

Marketing Director (Masterbrand and Chicken): Luis Berba

Brand Manager (Masterbrand and Chicken): Pamela Cruz

Assistant Brand Manager (Masterbrand and Chicken): Marie Beatrice De Ocampo

AVP (Head of Trade Marketing Group): Elo Siccion

CCM Manager (Category Customer Marketing): Tessa Nero

CCM Officer (Category Customer Marketing): April Ylagan

CCM Officer (Category Customer Marketing): Pia Nieto

CMM Manager (Channels Marketing & Retail Solutions): Rods Canapi

CMM Officer (Channels Marketing & Retail Solutions): Joaki Salazar

Jollibee: Joy Meter

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Jollibee: Joy Meter

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