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When the supermarket’s hectic, grocery shopping can be a painful experience.
So to remind New Zealanders that they can skip the supermarket altogether with Bargain Box (NZ’s leading … read moremeal kit delivery service), we created an outdoor campaign that revealed just how busy and chaotic the supermarkets were in real time.
Using Google Maps data and proximity targeting, the billboards displayed live updates of the nearest supermarket’s crowd levels, supported by headlines that cheekily referenced our leading supermarket stores (Pak‘nSave, New World and Woolworths).
A clever and techy execution that reminded everyone how Bargain Box can save you time, money and the unnecessary stress of a typical weekly supermarket shop.
read less...Client: My Food Bag
Chief Marketing Officer: Trish Whitwell
Head of Marketing: Anya Saikkonen
Brand Manager: Tessa Wilson
Designer: Jenny Kim
LUMO Digital Outdoor
Latch Digital
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