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Top 6 this week
When you drive around New Zealand, you’ll find all kinds of oversized statues that represent the region. Especially giant fruit and veg in towns famous for their fresh produce.
… read moreSo when Bargain Box, a proudly NZ owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box to sit next to one the nation’s most iconic statues in Ohakune – the carrot capital of NZ.
We then challenged the region to bring their favourite carrot recipe down to a shared community lunch event, hosted by Top Kiwi Chef Nadia Lim, where a family favourite carrot soufflé was crowned the nation’s top carrot dish.
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Credits
Other credits
Client: My Food Bag
Chief Marketing Officer: Trish Whitwell
Head of Marketing: Anya Saikkonen
Brand Manager: Tessa Wilson
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