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Top 6: May 22nd 2024
Experiential

Bargain Box: A Kiwi Favourite

Top 6: May 22nd 2024
When you drive around New Zealand, you’ll find all kinds of oversized statues that represent the region. Especially giant fruit and veg in towns famous for their fresh produce.

So when Bargain Box, a proudly NZ owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box to sit next to one the nation’s most iconic statues in Ohakune – the carrot capital of NZ.

We then challenged the region to bring their favourite carrot recipe down to a shared community lunch event, hosted by Top Kiwi Chef Nadia Lim, where a family favourite carrot soufflé was crowned the nation’s top carrot dish.
Credits Other credits

Client: My Food Bag

Chief Marketing Officer: Trish Whitwell

Head of Marketing: Anya Saikkonen

Brand Manager: Tessa Wilson

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