Outdoor ad: Samsung: BILLFREE BILLBOARD

Embed Video

Top 6: May 22nd 2024

In response to Thailand's soaring electricity bills and mass migration from homes to malls due to excessive air conditioning costs, Samsung WindFree™ air conditioner launched the BILLFREE BILLBOARD campaign. This innovative outdoor initiative, located in the heart of where Thais sought refuge—the mall—this was no ordinary billboard. Equipped with an anemometer, it measured real-time wind speeds, engaging consumers in a unique interaction. As the wind paused, a “bill-free” QR Code was unveiled, offering a 20% discount of bills. The campaign's success not only drove a 179% sales spike for Samsung but also sparked a cultural shift, positioning WindFree™ as more than just an appliance but a catalyst for affordable home comfort and sustainability in the face of rising energy costs.