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Top 6: May 22nd 2024
Bowel Cancer Australia today launches a compelling new campaign highlighting bowel cancer as a dangerous creature that strikes more than 1,700 Australians aged under 50 each year.
… read moreDeveloped by Ogilvy Health, Australia’s Deadliest uses a unique approach for a cancer awareness campaign, leaning into the imagery and style of tabloid journalism to tell real and confronting stories about bowel cancer. Using alarming and descriptive news headlines, Australia’s Deadliest refers to bowel cancer as a deadly creature, citing individual encounters and revealing its gruesome impact.
Ogilvy Health Group Creative Director Nina East said the agency worked closely with five early-onset bowel cancer patients whose lived experiences were integral throughout the development of the campaign.
Australia’s Deadliest will be seen across a range of executions including TVCs, online films, OOH, digital media, social media, print and radio from this week.
read less...Julien Wiggins – CEO, Bowel Cancer Australia
Stephanie Bansemer-Brown – Marketing and Publicity Manager, Bowel Cancer Australia
Media: Assembled Media
Zac Chapman – Managing Director
Samantha Murphy – Client Manager
Production: AIRBAG
Director - Eddy Bell
Managing Partner – Adrian Bosich
Executive Producer - Martin Box
Executive Producer – Renae Begent
Senior Producer - Megan Ayers
Cinematographer - Jason White
VFX - AIRBAG
Post Producer - Nick Venn
VFX Supervisor - Rob Ride
Lead VFX Artist - Will Lovett
Compositor - Heidi Wentworth-Ping
Offline Editor - James Ashbolt (ARC Edit)
Motion Graphics - Gabriel Tick (Studio Union)
‘Let Go’ by Cash Savage and the Last Drinks
Music Publication c/o Gaga Music
Music Editing & Sound Design: Brendan Woithe & Declan Diacono (Klang Studios)
Sound Post Producer: Analese Cahill (Klang Studios)
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