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Goddess of Pop Cher is lending her globally renowned visage and voice to the latest Uber Eats campaign, developed by Special Australia. The film, directed by Mark Molloy through Exit Films / Smuggler, opens with the legendary Oscar, Emmy and Grammy winner walking past golden architraves including gold records and gold sequined boots humming her 1989 hit If I Could Turn Back Time and gazing longingly into a mirror before pulling out her phone and searching for a time machine. Her daydream is interrupted by the doorbell. While opening the door and looking inside an Uber Eats bag, Cher discovers a time machine and commands the retro-looking contraption to “Take me back to the 80s”.
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