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American Family Insurance: Like Your Shield Cinema

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American Family Insurance has partnered with Marvel Studios’ “Captain America: Brave New World” to illustrate and showcase the parallels between American Family Insurance’s Red Roofline and Captain America’s iconic shield as trusted emblems of protection. The full 360 campaign, featuring Anthony Mackie, was created by Elite Media and includes cinema, television, outdoor, radio, digital and social media. The creative idea, “Like Your Shield,” shows how both Captain America and American Family Insurance can help protect your dreams. Advertising is running nationally, with cinema targeted to key markets.
Other credits

AMERICAN FAMILY INSURANCE

Sherina Smith - Enterprise Chief Marketing Officer

Nick Baillies - Marketing Consultant

Tracy Siemion -Marketing Manager

Nancy Chang - Marketing Manager





ELITE MEDIA

Chris Crawford -Chief Creative Officer

Jindai Joseph - Executive Creative Lead

Gati Curtis - President

Adam Glickman - Creative Director

Craig Feigen - Creative Director

Emilio Ayala - Art Director

Mo Alsadi - Art Director

Kecia Paredes- Account Director

Jacqueline Crockwell- Project Manager



PRODUCTION

Director: Anthony Leonardi

Production Company: Eleanor

Editorial Company: The Den

Color/Post Fx: The Mill

Record & Mix: Sonic Union

Music:

Butter Music And Sound

“America's Shield” Composer: Michael Picton (BMI)

Publisher: Butter Cuts (BMI)



MARVEL STUDIOS PROMOTIONAL PARTNERSHIPS

Lylle Breier - EVP, Marketing Partnerships and Special Events

Holly Frank - VP, Partnership Management and Operations

Tina Goss - VP, Marketing Partnerships & Promotions

Erica Swanson - Director, Partnerships & Promotions

A.J. Fierro - Director, Creative Marketing Partnerships & Promotions

Victor Farfan - Sr Manager, Marketing Partnerships & Promotions

Caroline Hogan - Manager, Marketing Partnerships & Promotions

Andy Staub - Director, Creative Marketing Partnerships

Evan Aronson - Sr Manager, Writer/Producer

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