Kroger: Silence Hunger - Super Bowl LIX

Kroger is harnessing the spotlight of The Big Game to launch a new campaign that raises awareness around childhood hunger with their impactful new ad titled 'Silence Hunger.' Supporting its signature Zero Hunger | Zero Waste impact plan, the ad features the beloved Kroger characters, the 'Krojis,' while shedding light on a sobering truth: One in five children in America go to bed hungry. The 'Silence Hunger' spot portrays two brothers struggling to fall asleep. One believes a monster is lurking in their room, when in actuality, the real 'monster' turns out to be the growls of hunger from one brother’s stomach. This poignant ad delivers an urgent and timely message that too many children across America don’t know where their next meal is coming from.