Foundation to Combat Antisemitism: No Reason to Hate - Super Bowl LIX

The Foundation to Combat Antisemitism (FCAS) is launching its second-ever Super Bowl campaign - 'No Reason to Hate'. The campaign emphasises that when we break down the reasons behind hate, they are not only disturbing, but they are also, often, frankly stupid. With football legend Tom Brady and cultural icon Snoop Dogg leading the charge, FCAS is encouraging people from all walks of life to look at why we hate, whether it's hating someone for the way they pray, act, look, or simply because they are different. The message for viewers: let's unite against hate in all its forms. In No Reason to Hate, Tom and Snoop face off with examples of what might drive hate: "I hate you because we're from different neighbourhoods", "I hate you cause you look different", "I hate you cause people I know hate you" and "I hate you because I think you hate me". This unexpected yet powerful pairing between Tom Brady and Snoop Dogg seeks to spark a movement that can't be ignored. The ad reaches beyond just a star-powered Super Bowl commercial. Instead, it serves as a call to action, urging viewers to take a hard look at the often ridiculous and overinflated reasons why we decided to 'hate' someone in the first place and stand up against this hate.