Foundation to Combat Antisemitism: Son

On the heels of introducing the Blue Square as a symbol to #StandUpToJewishHate, Foundation to Combat Antisemitism (FCAS) is rolling out powerful narrative commercials that showcase what antisemitism looks like for American Jews today and the role non-Jews can play in fighting hate and intolerance. The spots, created by Wunderman Thompson North America and directed by Derek Cianfrance (The Place Beyond the Pines, Blue Valentine, I Know This Much is True), highlight scenarios inspired by real-life antisemitic activity the Jewish community currently faces. In Son, a father confronts his teenage son for antisemitic online posts and creates a raw, teachable moment by driving him to a temple to witness real families attending services. In Tony, a man paints over antisemitic graffiti on his Jewish neighbor’s garage door to quietly show his support for the young Jewish family. Nearly 70% of Jewish Americans faced antisemitic hate online last year. While many Jews will be able to easily relate to the everyday scenarios in the spots, they were shot and scripted to especially humanize and contextualize antisemitism for non-Jewish audiences and feature the role non-Jews can play to #StandUpToJewishHate.