Tesco Mobile is launching a new 360 campaign in a bid to position the brand as the most helpful network in the UK. The campaign, created by BBH London, playfully brings to life the … read moreidea of helpfulness in a surprising and comedic way. Tesco Mobile has always prided itself on being the helpful network. And with consumers now more than ever feeling the financial strain, it felt like the perfect time to give the nation a positive reminder that Tesco Mobile is here to offer more help than you’d expect. The film sees the return of Tesco Mobile’s trusted trolley. This time, our hero is on a mission to help a man who has fallen into a well. Set to the soundtrack of Glenn Frey’s ‘The Heat is On’, the spot follows the trolley as it races against time, across the countryside, diving into rivers and through flocks of sheep, until finally it gets the help it needs from a trusty Tesco Mobile colleague.
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