Guinness: Transfer That Pint

With only three days to go until transfer deadline day, Guinness, the Official Beer and Guinness 0.0 the Official Non-Alcoholic Beer of the Premier League, is giving football fans in Ireland the chance to #TransferThatPint and make their own game-changing switch before the window closes. Guinness is calling upon fans of the beautiful game to upgrade their at-home matchday ritual by swapping their out-of-shape glassware to be in with a chance of winning a limited-edition Guinness x Waterford crystal pint glass. The campaign, developed by VML, launches from 12:00 today, until the end of the transfer window at 23:00 on February 3rd. During this time fans in Ireland can #TransferThatPint by:
- Getting over to TransferThatPint.com and submitting a transfer request for a chance at winning a limited-edition Waterford Crystal Guinness pint glass for their at-home line-up.
- Get in on the action on social too and show us a photo or video of Guinness Nitrosurge poured into an out-of-shape glass, tagging #TransferThatPint and tag @Guinness_Ireland.