Burger King: The Donut Burger King

The ingenuity of Burger King Ecuador strikes again. After the viral Community Manager BK Ecuador phenomenon, the brand continues to set the bar in digital marketing with another brilliant move.
December is rarely a month where fast food takes center stage, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burger—a flame-grilled beef patty, bacon, cheddar cheese, and, instead of buns, glazed donuts. What started as an April Fools’-style prank for Día de los Inocentes turned into a global sensation.
The impact was immediate: thousands of comments, streamers like Lacy reacting live, and people rushing to Burger King locations to find out if the Donut Burger was real. Foot traffic skyrocketed, and while the burger itself didn’t exist, sales of other products went up.
Once again, Burger King Ecuador is the talk of the town, proving that a creative idea can outgrow a single day and turn into a brilliant business strategy.