Vital Farms: Good Eggs, No Shortcuts, 2

Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced the launch of a new brand campaign titled 'Good Eggs. No Shortcuts.' that celebrates the brand’s commitment to delivering on its purpose to improve the lives of people, animals, and the planet through food. Developed in partnership with GUT Miami, 'Good Eggs. No Shortcuts.' features documentary-style interviews with four real-life Vital Farms family farmers that capture their humorous and authentic responses that underscore their relentless hard work and dedication to animal welfare. For example, when posed with the question “Vital Farms’ farmers give their hens a lot of attention. Is it really necessary to give them that much?” farmer Jason responds simply 'Nope' while giving one of the feathered girls some TLC.