Leading buy-now-pay-later (BNPL) platform Afterpay has unveiled the second phase of its latest brand campaign ‘Own It’. This bold brand platform is designed to celebrate and empower … read morea new generation of financially savvy Australians who are redefining modern payment solutions.
In collaboration with creative agency 72andSunny, the ‘Own It’ brand film, directed by Matilda Finn through Rabbit, takes centre stage following a confident protagonist through a reimagined Afterpay purchase moment. This hyper-stylised narrative showcases Afterpay users as informed, proud, savvy consumers, challenging outdated perceptions of BNPL users.
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