Afterpay: Swimwear

Afterpay is an Australian retail payments innovator that facilitates commerce between retail merchants and their end-customers. The service does not require end-customers to enter into a traditional loan or pay any interest or upfront fees. In it’s short history, it has become a popular, category defining business with an enviable groundswell of fans and retail partners. This campaign was designed to drive the brand deeper into Australia’s shopping vernacular.