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EE: Wild Weekender

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At the heart of the campaign is Weekender, a 60 second film created by Saatchi & Saatchi that follows a group of millennial friends escaping the city for a weekend in the Peak District. As they navigate unfamiliar landscapes, the Samsung Galaxy S25 Ultra becomes their ultimate outdoor companion – helping them find the perfect camping spot, capture scenery with its ultra-wide camera, and stay seamlessly connected via EE’s coverage. Soundtracked by the 1989 UK hip-hop classic Street Tuff by Rebel MC, the film continues EE’s ongoing dedication to celebrating iconic British music in its brand campaigns.
Credits Other credits

Head of Design James Crickmore

Designer Simon Hadassi

Planning Director Olivia Stubbings

Planning Director Will Moore

Planner Jonny Turnbull

Managing Director Jonathan Tapper

Business Lead Eilidh McGregor

Account Director Charlotte Johnston

Account Manager Nadege Jourdan

Executive Producer Rose Reynolds

Integrated Producer Brett Macdonald

Media Essence Mediacom

Production

Photographer Jay Johnson

Executive Producer Kaiya Taffel

Executive Producer Guy Rolfe

Head of Production Beatrice Warren

Producer Jen Gelin

Gaffer Billy Tracey

1st AD Billie Hallows

Camera Operator Paul Mortlock

Production Manager Antonia Vickers

Production Manager Anna Jones

Production Designer Maxine Carter

Stylist Cal Mac

Hair and Makeup Louise Meadows

Post Production / VFX Stray

VFX Supervisor Carl Norton

Executive Producer Misha Stanford-Harris

VFX Producer Ellie Georgiou

Compositing Hugo Saunders

FX Artist Shaun Leong Williams

Post Production / VFX Harbour

Colourist ALEX GREGORY

Head of Production Charlie Morris

Colour Producer Sarah Banks

Editorial Marsheen

Executive Producer Harriet Cawley

Editor Ben Crook

Music / Sound Factory Studios

Sound Designer Michael Haines

Creative Director Anthony Moore

Sound Producer Emily Thomas

Music / Sound Wake the Town

Music Supervisor Dom Bastyra

Music Supervisor Maiken Silverup

Animation ANA Projects

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