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EE: Battle Stations
EE launches its latest brand campaign in collaboration with Saatchi & Saatchi, Boomerang and GroupM. The campaign strengthens EE’s position in the gaming market by showcasing the range of gaming kit available through the EE Game Store. The core message is clear: every gamer is unique and the right setup empowers players to elevate their game. At the heart of the campaign is Battle Stations, a visually dynamic 60-second film that immerses viewers in the diverse world of gamers - from racers and slayers, to ballers and side-questers. The film, which features social media influencers Danny Aarons and Iamangelika, shifts between unique personas; each gamer is shown setting up and getting in the zone, with their personal preferences springing to life as they transition into full game mode. Each scene transforms everyday spaces into customised 'battle stations' designed to reflect each player’s character and tailored to maximise their experience. With curated gaming bundles, EE makes it easy for gamers to create the perfect environment, tailored to their playstyle. Set to the iconic soundtrack of 'Cowgirl' by Underworld, the film underscores EE’s ongoing dedication to celebrating British music in its brand campaigns.
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