Two spicy Zinger fillets, supercharger mayo, cheese and now, for the first time ever, a crispy hash brown - KFC’s ultimate cult product, the Double Down, is back and spicier than … read moreever as the Zinger Double Down. To mark the eagerly anticipated return of the limited-run item, KFC has tapped into the obsessive psyche of a true believer who can’t help but see the thing they love in everything, by turning the entire world into an ad for the Double Down - through some not-so-subtle visual trickery. Launching with five films across online, linear TV, VOD, DOOH and social - a bunkbed, perfume bottles, a summer holiday, a watch and even the KFC logo itself become Zinger Double Downs right before our eyes. The films were created by mixing classic production techniques with cutting-edge technology to create work that's loaded with personality, blending live-action footage, animation and AI-generated elements into one cohesive universe.
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